Three Ways You Can Create a Captivating Brand Story
Businesses need to ensure that they create a good relationship with potential customers. Through brand storytelling all this is very possible. Everyone wants to get their products and services from companies that make good products and services. Customers also want to feel close to the company. Some customers prefer buying from companies with shared values. When customers know the story about your brand they can easily identify with it. There are three ways in which this can be done.
You need to develop a compelling copy of your story that talks more about your brand. Most companies use their websites to tell customers about their story. This section is commonly known as the about us page. Most about us pages are impersonal and uninteresting. People get their products from these companies especially if they have good products. What if the potential customers know nothing about the products and they have to visit the about us segment to understand what the company is all about. If the brand does not talk to you, you are less likely to become a customer. The brand story explains more about the company, its creator and all this goes a long way in helping people relate with the brand.
People are generally visual creatures. You can use pictures, videos and graphics to tell more than words could express. So companies should consider using pictures and videos in the about us page. One people see more pictures and videos, they might want to know more about the company and its products. A video that potentially shows how the company makes its products or how employees have fun at work may be very interesting for potential customers to watch. Pictures and videos try to personalize your brand and more and more people are interested to know about the company. One is guaranteed to create effective brand recognition using this strategy.
One is able to give back to society by telling his or her story. Giving back to society is an important part of the corporate social responsibility of any organization. An organization can use various online platforms to show it cares for the community thus demonstrating a way of giving back. An organization feels the need to give back to the community in which it belongs to through participation in various activities that involve giving prizes to their clients and providing food donations. When you participate in communal activities as a part of social responsibility its acts as a way of telling your story and showing your customers that you still care and you havent forgotten about your origins.